Anyone who has been following my journey knows that I’m a beach boy at heart and I love being by the sea. I’d live every day in swim shorts if I could, so it’s no wonder I often hear, “Do you wear anything but swimsuits?” That’s what first led me to create a swimwear brand.

But there’s another side of my travel journey—one I never used to talk about—that inspired me to do things a little differently. More and more often, I see oceans, waterways and beaches that are filled with litter and plastic waste. I knew I had to help change that, and this was my opportunity: by creating a brand rooted in sustainability.

Seaciety was born out of a desire to help protect our planet and take better care of our beaches, which is why every suit is made from recycled plastic bottles. But sustainable doesn’t have to mean shortcutting something else. Everything we create looks good, feels good, and can endure the elements, too. Ultimately, I hope to inspire others to make conscious choices when it comes to their clothing, but without having to compromise on style or quality, so they can make the most of those precious summer days.

I’ve poured a lot of love into bringing this brand to life and I’m so excited to share it with all of my fellow beach bums, because Seaciety is just as much yours as it is mine. I can’t wait to see all the good things this community will do together.

Stay salty,
Sherif Fayed  
Founder & CBB (Chief Beach Bum)